Driving Facebook traffic to your website is very essential. Facebook traffic provides incredible opportunities to increase your website visitors. 𝗙𝗶𝗻𝗱 𝗼𝘂𝘁 𝘁𝗵𝗲𝘀𝗲 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘄𝗵𝗶𝗰𝗵 𝘄𝗶𝗹𝗹 𝗱𝗿𝗶𝘃𝗲 𝗺𝗼𝗿𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲.
We would like to cover a range of techniques and tactics that are based on thorough research that has worked for us personally.
✅ 👨🏭 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲:
Use the Audience Optimization tool to find preferred and lookalike audiences who are likely to respond well to your content. Engage with them by answering all the queries and replying as soon as possible.
✅ 𝗜𝗺𝗮𝗴𝗲 𝗰𝗼𝗹𝗼𝗿𝘀 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗿𝗮𝘀𝘁:
Image colors and contrast matters a lot on getting likes and shares on your Facebook post. We found that the images that blend intend to get more clicks. Images that contain a lot of white, grey, and blue colors, like the hexadecimal color #4c66a4, tend to generate the most clicks.
😃 𝗦𝗺𝗶𝗹𝗶𝗻𝗴 𝗶𝗺𝗮𝗴𝗲𝘀:
One thing we noticed on our existing campaigns was the post with a smiling face can bring in more emotional connection and create trust. We recommend using own as well as images of other people smiling.
👌 𝗨𝘀𝗲 𝗘𝗺𝗼𝗷𝗶𝘀 𝗮𝗻𝗱 𝗳𝗲𝗲𝗹𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝘆:
Using Emojis and feeling activity in your post will make your readers more comfortable and pleasing. This will make the users more receptive to your posts.
🔗𝗞𝗲𝗲𝗽 𝗨𝗥𝗟 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗹𝗶𝗻𝗸 𝗽𝗼𝘀𝘁:
Link posts give your audience a massive clickable area that sends them to your website but there are still some users who don’t know where to click. When you post your link to Facebook from your page, leave the link in place after the preview appears. It may not look pretty but it could mean a few extra clicks.
Do you want to get a better at social media marketing ?
HV Social Media offers FREE 30 Minute Strategy Call. My digital marketing agency will help analyze your social media marketing efforts and give you key recommendations on how to connect with your audience. We can also manage your social media on a monthly basis.