Category : Social Media Marketing

Social Media Marketing

Getting your videos on YouTube discovered

If your Hudson Valley dental clinic or any other type of business isn’t making YouTube videos as part of your marketing strategy, you are selling yourself short.

Being the world’s second largest search engine, the primary reason behind why you’ll benefit from making videos is search visibility.

Read More
Social Media Marketing

5 Mistakes to Avoid When Developing Your Tone of Voice

Having a tone of voice essentially means it’s not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm, pace.

A tone of voice is how you choose to express the personality of your brand and demonstrate the set of values your business represents.

Read More
Social Media Marketing

How does HV Social Media come up with minimum PPC budget recommendations for our prospective clients?

It depends on the platform.  

For Google Ads, LinkedIn Ads & Yelp Ads – our agency does the following:

  1. Determine average CPC (Cost Per Click)
  2. Multiply by 10 (to factor in 10 clicks per day)
  3. Multiply by 30 (average number of days in a month)
  4. That will give us a minimum budget which provides enough click data to make educated optimizations.
  5. As an example, let’s take a $10 average CPC multiply it by 10 clicks per day and multiply that by 30 days in a month. $10 X 10 X 30 = $3,000 minimum monthly budget.
Read More
1 2 3 4 6