Nearly one-third of the world’s population uses social media. What does that mean for you as a small or medium business? It means if you’re not using an effective social media strategy to get your message out there, you’re losing out on potential customers — lots and lots of them. But it’s not enough just to post on your favorite platforms regularly. Your posts have to capture the attention of your target audience too. There are tools available to help:
Meta: Make your content work harder for your business. HV Social Media shares tips on ways to repurpose your content including revisiting old topics and cross channel posting.
At one point or another, we’ve all heard that we should work smarter, not harder. That raises a question: is it possible to make your content work harder without taking too much time out of your day? Experience has taught us that the answer is a definitive yes.
You want a content marketing strategy that grabs your audience. Something that offers them value and keeps them coming back to your website or social media platforms. You want content that engages and converts. Unfortunately, knowing what you need doesn’t exactly tell you how to get there.