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Social Media Marketing

5 Mistakes to Avoid When Developing Your Tone of Voice

Having a tone of voice essentially means it’s not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm, pace.

A tone of voice is how you choose to express the personality of your brand and demonstrate the set of values your business represents.

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Social Media Marketing

How does HV Social Media come up with minimum PPC budget recommendations for our prospective clients?

It depends on the platform.  

For Google Ads, LinkedIn Ads & Yelp Ads – our agency does the following:

  1. Determine average CPC (Cost Per Click)
  2. Multiply by 10 (to factor in 10 clicks per day)
  3. Multiply by 30 (average number of days in a month)
  4. That will give us a minimum budget which provides enough click data to make educated optimizations.
  5. As an example, let’s take a $10 average CPC multiply it by 10 clicks per day and multiply that by 30 days in a month. $10 X 10 X 30 = $3,000 minimum monthly budget.
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How to Repurpose Your Content and Get the Most Out of Your Articles

You probably have a list of the best articles you have written. And it would be a shame to just let those articles in an archive somewhere. Enter content repurposing: a great way to bring your old articles back to life and get additional value from your best work.

One of the main benefits of repurposing old content would be the time you save in the writing process. The article was already written which gives you a head start when creating new content.

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