Creating and maintaining a strong social media presence could be the difference between success and failure of your business. The challenge in social media marketing is to use it effectively to grow your business while avoiding mistakes that can result in a lot of wasted time and effort.
Often, small business owners try to master social media marketing campaigns while juggling too many other responsibilities, or not knowing how to engage with their target audience. The most common mistakes made by them in their social media marketing strategy, either due to inexperience or lack of knowledge, are:
Focusing on You Instead of Your Audience
There is no doubting that you are unique. You bring your personal style to your brand. You also bring something to your niche that no one else does. However, it’s important that you learn to focus on others instead of yourself.
Keep yourself grounded and realistic by practicing gratitude. Always answer the questions, “How can I help them?” and “What’s in it for my audience?”
Promoting Without Adding Value
Each social network has a different personality, specialty, and promotional rules. For example, on Twitter, you can post the same offer more often than you can on Facebook.
People love information and tips that add value. They hate being constantly bombarded with product pitches. Make it a habit to post 3-5 informational pieces of content before promoting a product or service. You’ll get a lot more response.
Spreading Yourself Too Thin
You really don’t need or want to be on every social media platform. In fact, it would be a huge drain on your time and resources to try to do so.
Instead, choose 3-5 networks popular with your audience, which also works well for your niche topics. On these networks, create amazing profiles, and develop a plan of action that will advance your overall business strategy.
Not all business owners are social media experts in marketing their business online. Do you really have the time to get involved and be entirely effective?
If you are not social media-savvy enough and your time is spent taking care of your business, then it is best to hire social media marketing experts to handle your online presence and to help you grow your business