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Social Media Marketing

Top 5 Tools to Help Craft an Effective Social Media Strategy

Nearly one-third of the world’s population uses social media. What does that mean for you as a small or medium business? It means if you’re not using an effective social media strategy to get your message out there, you’re losing out on potential customers — lots and lots of them. But it’s not enough just to post on your favorite platforms regularly. Your posts have to capture the attention of  your target audience too. There are tools available to help:

1. Social Sprout

If you’re looking for a social media management tool that lets you easily interact with customers across a variety of networks and platforms, Social Sprout may be the answer. It lets your social media team monitor your brand and respond to consumer mentions across the whole internet. It’s everything everyone is saying about you all kept together in one, easy to manage space. Better still? It shoots back valuable analytics to help you streamline your campaigns.

A premium Social Sprout account costs $99 per month and includes a 30-day free trial.

2. TweetDeck

Is Twitter your primary focus? If so, TweetDeck’s free social media management tool can’t be beat.

It’s free.

It allows you to manage multiple Twitter accounts at once.

With TweetDeck, it’s easy to follow and to respond to the most influential people who impact your business. Tweet, re-tweet, follow, favorite, add to lists, add to collections or direct message any Twitter user you want, all from one convenient dashboard.

3. Raven

And if you’re more interested in tracking the success of your marketing campaigns across Facebook, Twitter, BingAds, Google Adwords and more, Raven is the management tool for you. Unlike Social Sprout and TweetDeck, Raven doesn’t help you schedule social media posts. What it does do, however, is collect vital analytics across all the platforms you use and shoot them back to you in convenient, easy-to-read reports. Raven makes it easy to see what’s working and what’s not when it comes to your marketing content. And armed with this information, you can then tweak your campaigns to create higher conversion rates.

Basic Raven accounts start out around $99 per month and range upward accordingly.

4. Iconosquare

Instagram users will love Iconosquare. Iconosquare helps you locate the major influencers you need to build a bigger brand across Instagram. It schedules posts and gathers and organizes platform content that’s important to you, all while shooting back vital analytics to help you streamline your Instagram campaigns. Want to get the most use out of this groundbreaking platform that draws in a whopping 700 million users monthly? Iconosquare will help you do it.

Iconosquare starts at $81 per year and offers a free 14-day trial.

5. SocialFlow

Never know when to post or exactly what content influencers in your niche are following? Worry no more. SocialFlow does it all for you. Relevant across the four major social media channels — Facebook, Twitter, Linked-In and Google+, SocialFlow takes your content and posts it at the exact right time of day to impact the most users. SocialFlow knows what content users are reading and when they’re reading it, taking all the guesswork out of your social media marketing.

SocialFlow uses an online contact form to share pricing.

If your social media strategy isn’t bringing you the results you want, try utilizing the tools listed here to up your game. Potential customers will be drawn in, and conversions will go up. This translates into more money for your business.


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