Hire the intermediary after you know a transaction should happen, and after you know what kind of process the company can support. The label on the helper is the third question. Owners often start there because someone asked them to sign a listing agreement, or because a friend used a broker, or because a banker […]

The first question is which outcome you want. A listing, a valuation, and a buyer conversation come after that, and only if a sale is actually the outcome. Keep, grow, finance, partner, and sell sit on the same shelf. One of them is a transaction. The other four are ways to stay the owner, or […]